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I work in sales at a local John Deere dealer and would like to add my 2 cents worth to many of the topics discussed above. When Terry mentioned the problem of the sales staff and or the jd rep. not being informed of updates to tractors, it is often caused by two main problems. The first being lack of communication from the manufacture to the dealer, to the sales staff, and second, the flip side, information overload. The lack of communication often stems from the dealership trying to route information to the correct person in the sales staff and often times critical info is skip. The second, which i think is the majority of the problems is information overload. To keep up with the changing times John Deere must continully up-date and revise its product line to stay up the competitive market place. John Deere is a world wide company and many dealers are small family operated businesses. When trying to funnel that much information into a one to two person sales staff there are bound to be things that get overlooked. To keep up to date i must be aware of everything from current financial incentives, to competitive information, to new product intros, to product updates, to price changes, to features and benefits of current products and still research and learn the needs of my customers. By no means am i complaining because i like my job very much and wouldn't be doing it if i didn't. By the same means your getting your information on the internet, John Deere is using that same technology to get info. to the dealers. John Deere has put in place an intranet that dealers can log on to called "Pathways" All dealers have access to it and i would suggest that you ask your sales rep. if he uses it. On "Pathways" he will find all the info about Extra Armour kits and any other new product improvements. One last thing i would like to mention is about changes that have been happening on the 4000 series tractors. Most of the changes have been rolling changes on the factory floor, and yes, John Deere is listening to customer complaints. In the few short years John Deere has been making that series there been over 200 improvements to it tractors. And last of all I am proud to sell a product from a company that has been around for over 150 years.

John Deere Reps Out of the loop
Tractor Projects
Replies 17 Post by Marcus Jackson